travconsult.com.au

OUR FOCUS

We specialize in Asian Market Insights for Aviation, Tourism & Retail Development. We focus on China, India, Indonesia, Japan & South Korea.

About Us

TravConsult is a boutique consultancy firm, its concept created over red wine in 1993 & formally launched in 2002. Our passion is helping our Clients create unforgettable service experiences for their evolving, globe-trekking customers and guests from China, India, Indonesia, Japan and South Korea.

Pioneers with Asian Markets

Our expertise lies in aviation, tourism & retail related industries. Our experience with Japan started in 1990 while living & working there. South Korea was only a skip across the ocean. China courses through Lilly’s genes & Trevor’s taste buds. In 2004 TravConsult developed and launched the first Chinese Customer Service Workshops, pioneering education & development of Australia’s tourism industry to better understand & look after the emerging Chinese tourist market. We have since taken that globally & received international award & recognition. Travel to India to learn & research began in 2007, as we sought to understand the Indian consumer who was making their mark as outbound travelers. Trevor's experience & love of Indonesia was sealed back in the 1980's. Hence, Indonesia was a natural market to explore as Clients demanded more insights to its potential. We have always championed our Asian markets & look forward to the opportunity to work with you to succeed with them.

To see a list of some more of Our Clients, clickhere

OUR TEAM

Trevor Lee and Lilly Choi-Lee, husband and wife team, are the founders of TravConsult. We have led cross-culturally diverse teams in Indonesia, Japan and Australia that integrate customer service and guest experience, cross-cultural development and corporate management. Our tourism research and business projects have taken us to China, Macau, Hong Kong, Singapore, India, Indonesia, Japan and Korea, as well as Switzerland, France, Germany, England, Israel and New Zealand. We are inspired to inspire!

Trevor Lee

Managing Director

Trevor loves seeking opportunities to make a difference. His view of the world comes from immersion in cultures of East & West. Time living & working in Indonesia & Japan are instrumental to TravConsult. He travels often back to China, not just for the sensational food & people, but to learn & be inspired.

Lilly Choi-Lee

General Manager

Lilly is Jill-of-all-trades; master of some! She works closely with all clients to create, develop & facilitate programs that change attitudes & challenge the status quo. When she’s not creating or travelling, Lilly practices yoga & karate & surfs with her husband at local surf breaks.

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TRAVCONSULT IN THE MEDIA

Read what we have been doing in travel retail, aviation & tourism:

In the Media

TESTIMONIALS

What some of our Clients say about us...

On behalf of AccorHotels Pacific, I would highly recommend the work of Trevor and Lilly at TravConsult who we have been working closely with for many years. Not only are Trevor and Lilly an absolute delight to work with, their guidance, insights and Asia market experience have been instrumental in the development of our Optimum Service Standards for the Chinese and Indian markets, and the subsequent pioneering implementation of this program in our major inbound hotels across the region. I have the utmost respect for Trevor and Lilly and would have no hesitation in recommending their services.

Simon McGrath

COO AccorHotels Pacific

The team at TravConsult have been a great supporter of Melbourne Airport over the last 6 years as we have developed & implemented our Chinese Customer Experience Strategies “China Ready” and “China Friendly”, as well as our Indian Passenger Experience Strategy. Trevor & Lilly’s expertise in these key markets have ensured that we continue to be well positioned to take advantage of growth opportunities through improved service ratings from both Chinese & Indian passengers.

Simon Gandy

Executive Aeronautical Melbourne Airport

Working with Trevor and Lilly from TravConsult was a pleasure. Trevor and Lilly took a truly collaborative approach supported by a comprehensive “business gap analysis” to create an engaging, and well received training program. The results were immediately apparent, with team members substantially improving their confidence and cultural understanding, and an increase in positive feedback from our guests. I would recommend TravConsult to any business eager to better understand Asian markets.

Damian Quayle

General Manager Table Games The Star Sydney

Working with TravConsult has been a pleasure for both myself and my team. Their guidance and insight was instrumental in AccorHotels being the first hotel group in New Zealand to develop and introduce Optimum Service Standards for the Chinese market, and the subsequent pioneering implementation of this program in our major inbound hotels across the country.

Garth Simmons

Senior Vice President New Zealand, Fiji & French Polynesia AccorHotels

Trevor and Lilly, husband and wife team from TravConsult, have worked closely with Auckland Airport’s business development team over the last 4 years. Together we have helped change the landscape of New Zealand tourism and helped support and influence the country to become “Asia ready”, with a particular focus on China.

Mark Frood

International Market Development Manager Auckland Airport

We have found TravConsult to have thorough and up to date knowledge of current trends, demographics and behaviours within the various Asian market segments as well as relevant information on the travel retail and aviation environment. TravConsult has delivered programs to everyone from front line retail staff members to Senior Management and CEO level. We value the professionalism and up to date knowledge that Trevor and Lilly hold and we look forward to working with them on further projects in the future.

Andrew Brodie

General Manager Airline & Retail Management Brisbane Airport Corporation

Latest Insights on Our Asian Markets

Keeping up to speed with the evolving traveler markets from China, India, Indonesia, Japan & South Korea can be a full-time job in itself. To help with this situation, we have utilized the on-line platform of "scoop.It!" to curate for you relevant and up-to-date articles pertinent to these markets.