Specialists in Asian Markets for Aviation, Tourism & Retail Development


We specialize in Asian Market Insights, Strategic & Practical Solutions for Aviation, Tourism & Retail Development. We focus on China, India, Indonesia, Japan & South Korea.
Go to Analysis


We meet with your key people from frontline to executive & conduct a needs analysis to fully understand your current situation, philosophy & business objectives with the Asian markets.

Go to Strategy


We work with you to develop a detailed Strategy for your target Asian markets, that prioritizes and attracts business growth in line with your overall vision.

Go to Design


We hand craft and design presentations, executive coaching, workshops and training programs that fit your brand and resonate with your people to touch the hearts of your Asian customers.

Go to Transformation


We facilitate the transformation of your teams – to cross cultures & develop an international mindset so they can proactively and confidently engage, look after and sell to your Asian customers.

About Us

TravConsult is a boutique consultancy firm, its concept created over red wine in 1993 & formally launched in 2002. Our passion is helping our Clients create unforgettable service experiences for their evolving, globe-trekking customers and guests from China, India, Indonesia, Japan and South Korea.
Pioneers with Asian Markets

Our expertise lies in aviation, tourism & retail related industries. Our experience with Japan started in 1990 while living & working there. South Korea was only a skip across the ocean. China courses through Lilly’s genes & Trevor’s taste buds. In 2004 TravConsult developed and launched the first Chinese Customer Service Workshops, pioneering education & development of Australia’s tourism industry to better understand & look after the emerging Chinese tourist market. We have since taken that globally & received international award & recognition. Travel to India to learn & research began in 2007, as we sought to understand the Indian consumer who was making their mark as outbound travelers. Trevor's experience & love of Indonesia was sealed back in the 1980's. Hence, Indonesia was a natural market to explore as Clients demanded more insights to its potential. We have always championed our Asian markets & look forward to the opportunity to work with you to succeed with them.


Trevor Lee and Lilly Choi-Lee, husband and wife team, are the founders of TravConsult. We have led cross-culturally diverse teams in Indonesia, Japan and Australia that integrate customer service and guest experience, cross-cultural development and corporate management. Our tourism research and business projects have taken us to China, Macau, Hong Kong, Singapore, India, Indonesia, Japan and Korea, as well as Switzerland, France, Germany, England, Israel and New Zealand. We are inspired to inspire!

Trevor Lee

Managing Director
Trevor loves seeking opportunities to make a difference. His view of the world comes from immersion in cultures of East & West. Time living & working in Indonesia & Japan are instrumental to TravConsult. He travels often back to China, not just for the sensational food & people, but to learn & be inspired.

Lilly Choi-Lee

General Manager
Lilly is Jill-of-all-trades; master of some! She works closely with all clients to create, develop & facilitate programs that change attitudes & challenge the status quo. When she’s not creating or travelling, Lilly practices yoga & karate & surfs with her husband at local surf breaks.


Read what we have been doing in travel retail, aviation & tourism:


What some of our Clients say about us...

Latest Insights on Our Asian Markets

Keeping up to speed with the evolving traveler markets from China, India, Indonesia, Japan & South Korea can be a full-time job in itself. To help with this situation, we have utilized the on-line platform of "scoop.It!" to curate for you relevant and up-to-date articles pertinent to these markets.


We would love to transform your business & your teams with your Asian Markets!