April 19, 2015

About Us

TravConsult is a boutique consultancy firm, its concept created over red wine in 1993 & formally launched in 2002.  Our passion is helping our Clients create unforgettable service experiences for their evolving, globe-trekking customers from China, India, Indonesia, Japan & South Korea.

 Pioneers with Asian Markets

Our expertise lies in aviation, tourism & retail related industries. Our experience with Japan started in 1990 while living & working there.  South Korea was only a skip across the ocean.  China courses through Lilly’s genes & Trevor’s taste buds. In 2004 TravConsult developed and launched the first Chinese Customer Service Workshops, pioneering education & development of Australia’s tourism industry to better understand & look after the emerging Chinese tourist market.  We have since taken that globally & received international award & recognition. Travel to India to learn & research began in 2007, as we sought to understand the Indian consumer who was making their mark as outbound travelers.  Trevor's experience & love of Indonesia was sealed back in the 1980's.  Hence, Indonesia was a natural market to explore as Clients demanded more insights to its potential.  We have always championed our Asian markets & look forward to the opportunity to work with you to succeed with them.


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In 2008, TravConsult won the prestigious GOLD AWARD for Service Quality and Human Resource Development at the Chinese Tourists Welcoming Awards in Beijing, ahead of Switzerland Tourism (silver) & Avis China (bronze).

Please click to read the congratulatory letter from the then Minister for Tourism, the Hon Martin Ferguson AM MP.  TravConsult also received acknowledgement from the then Minister for Small Business, the Hon Dr Craig Emerson MP for the Award.

In December 2008, TravConsult was awarded the inaugural China Outbound Tourism Quality Label at the World Travel Market in London, in recognition of our knowledge of and expertise in the unique needs and expectations of Chinese tourists.

TravConsult's founders and senior executives, Trevor Lee & Lilly Choi-Lee, now sit on the highly regarded COTRI China Outbound Tourism Expert Panel (COTEP), an international group of leading experts on China‘s tourism development from within the global tourism industry and regional, national and international organisations and institutions, including also academic, commercial and media researchers.

 We continue to conduct ongoing research into each of our key international markets in order to provide clients with the most pertinent and useful information for strategic decision making and aviation and tourism development.

TravConsult in the Media

Go to In the Media to view & read what we have been doing in travel retail, aviation & tourism.


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