Specialists in Asian Markets for Aviation, Tourism & Retail Transformation
about us.
TravConsult is a boutique consultancy firm, its concept created over red wine in 1993 & formally launched in 2002. Our passion is helping our Clients create unforgettable service experiences for their evolving, globe-trekking customers and guests from China, India, Indonesia, Japan and South Korea.
Our expertise lies in aviation, tourism & retail related industries. Our experience with Japan started in 1990 while living & working there. South Korea was only a skip across the ocean. China courses through Lilly’s genes & Trevor’s taste buds.
In 2004 TravConsult developed and launched the first Chinese Customer Service Workshops, pioneering education & development of Australia’s tourism industry to better understand & look after the emerging Chinese tourist market. We have since taken that globally & received international award & recognition.
Travel to India to learn & research began in 2007, as we sought to understand the Indian consumer who was making their mark as outbound travellers. Trevor’s experience & love of Indonesia was sealed back in the 1980’s. Hence, Indonesia was a natural market to explore as Clients demanded more insights to its potential. We have always championed our Asian markets & look forward to the opportunity to work with you to succeed with them.
Our focus.
Analysis
We meet with your key people from frontline to executive & conduct a needs analysis to fully understand your current situation, philosophy & business objectives with the Asian markets.
Strategy
We work with you to develop a detailed Strategy for your target Asian markets, that prioritizes and attracts business growth in line with your overall vision.
Design
We hand craft and design presentations, executive coaching, workshops and training programs that fit your brand and resonate with your people to touch the hearts of your Asian guests & customers.
Transformation
We facilitate the transformation of your teams – to cross cultures & develop an international mindset so they can proactively and confidently engage, look after and sell to your Asian guests & customers.
Pioneers with Asian Markets
Our team.
Trevor Lee
Managing Director
Lilly Choi-Lee
General Manager
Let’s connect…
Make Strategic Decisions with Up-to-date Market Intelligence
Latest Insights on our Asian Markets.
China is constantly evolving, socially, economically, environmentally and politically. Click here to ensure you don’t miss a beat!
India’s economy is growing faster than any other nation globally. As more and more Indians explore the world as outbound travellers, click here to learn what is happening with this dynamic tourism market!
As the Japanese economy slowly recovers, outbound travellers from Japan are steadily increasing. Click here to better understand the new Japanese consumer and traveller.
With just over 50% of its population enjoying outbound travel, South Korea remains a market that you cannot afford to dismiss as part of your Asian market strategy. Click here to seek opportunities in consumer and traveller trends.
Indonesia is the quiet achiever and savvy businesses are discovering opportunities as the Millennials and middle class make their voices heard. Click here for what’s happening in the aviation, retail and tourism space.
Testimonials.
We have found TravConsult to have thorough and up to date knowledge of current trends, demographics and behaviours within the various Asian market segments as well as relevant information on the travel retail and aviation environment. TravConsult has delivered programs to everyone from front line retail staff members to Senior Management and CEO level. We value the professionalism and up to date knowledge that Trevor and Lilly hold and we look forward to working with them on further projects in the future.
Andrew Brodie
Former General Manager Airline & Retail Management Brisbane Airport Corporation (current Chief Executive Officer Sunshine Coast Airport)
Working with Trevor and Lilly from TravConsult was a pleasure. Trevor and Lilly took a truly collaborative approach supported by a comprehensive “business gap analysis” to create an engaging, and well received training program. The results were immediately apparent, with team members substantially improving their confidence and cultural understanding, and an increase in positive feedback from our guests. I would recommend TravConsult to any business eager to better understand Asian markets.
Damian Quayle
Chief Operating Officer, The Star Sydney
On behalf of AccorHotels Pacific, I would highly recommend the work of Trevor and Lilly at TravConsult who we have been working closely with for many years. Not only are Trevor and Lilly an absolute delight to work with, their guidance, insights and Asia market experience have been instrumental in the development of our Optimum Service Standards for the Chinese and Indian markets, and the subsequent pioneering implementation of this program in our major inbound hotels across the region. I have the utmost respect for Trevor and Lilly and would have no hesitation in recommending their services.
Simon McGrath
Chief Operating Officer AccorHotels Pacific
The team at TravConsult have been a great supporter of Melbourne Airport over the last 6 years as we have developed & implemented our Chinese Customer Experience Strategies “China Ready” and “China Friendly”, as well as our Indian Passenger Experience Strategy. Trevor & Lilly’s expertise in these key markets have ensured that we continue to be well positioned to take advantage of growth opportunities through improved service ratings from both Chinese & Indian passengers.
Simon Gandy
Executive Aeronautical Melbourne Airport
Subscribe to Newsletter
If you are interested in remaining up to date with trends in Asia, please subscribe to our “Global Travellers from Asia” daily Paper Li Newsletter.