About Us – TravConsult

About Us.

Our Journey Since 2002: A Story of Passion, Growth & Global Recognition

Since 2002

Crossing Cultures, Exceeding Expectations, Inspiring Teams.

From humble beginnings to international recognition, our journey has been shaped by a deep passion for cultural connection, exceptional service, and making a real impact in the aviation, tourism and retail industry.

Since our journey began in January 2002, TravConsult has had the privilege of working with exceptional teams worldwide – from passionate boutique business operators to powerhouse global corporations.

We thrive on helping organisations create dynamic corporate cultures, craft winning Asian market strategies, establish brand presence, and empower their people to think globally while delivering outstanding results.

At TravConsult, our Clients are at the heart of everything we do. Their evolving needs drive us to think differently, innovate constantly, and create tailored solutions that deliver real impact. Whether it’s providing market intelligence, developing practical strategies, or executing transformative programs, we ensure businesses have the tools to succeed in an ever-changing world.

We are proud to have long-standing relationships with Clients who trust in our expertise and continue to share their success stories. Their testimonials speak volumes about the value we bring.

Pioneering Success with Asian Markets

TravConsult has been at the forefront of understanding, engaging, and unlocking the potential of Asian travellers for over two decades. Our pioneering efforts have shaped industries and set new standards in customer experience and market engagement.

China: Leading the Way since 2004

We launched Australia’s first Chinese Customer Service Workshops in 2004, educating and preparing the tourism industry for the influx of Chinese leisure visitors. Today, our expertise is sought after globally, earning us international recognition and awards.

India: A Rising Force in Global Travel

In 2007, we took our research to India, diving deep into the mindset of the rapidly growing Indian outbound traveller and this commitment to understanding their evolving behaviour and consumer trends continues today. Our insights help businesses worldwide cater to this influential market.

Indonesia: Unlocking Market Potential

With roots tracing back to the 1980s, Trevor’s deep understanding of Indonesia’s culture and travel behaviours made it a natural market for TravConsult to explore. Our Clients rely on us to decode its developing potential.

Vietnam: The Next Big Wave

As Vietnam’s economy booms, so does its outbound travel market. Our Clients are staying ahead of the curve by learning from us about this emerging powerhouse – what many call “The Land of the Blue Dragons.”

Global Recognition & Industry Leadership

Our expertise has not gone unnoticed. TravConsult has been recognised as an industry pioneer, particularly in the Chinese market, with accolades such as:

Gold Award for Service Quality and Human Resource Development (2008 Chinese Tourists Welcoming Awards, Beijing) – surpassing Switzerland Tourism (Silver) and Avis China (Bronze).
China Outbound Tourism Quality Label (World Travel Market, London) – awarded fro our deep expertise in the unique needs and expectations of Chinese tourists.

Founders Trevor Lee and Lilly Choi-Lee sit on the prestigious COTRI China Outbound Tourism Expert Panel (COTEP), an elite group of global experts advising on China’s tourism development across industry, academia, and international institutions.

At TravConsult, we don’t just follow trends – we shape them. If you’re ready to elevate your business and connect meaningfully with global travellers, let’s start the conversation today.

We continue to conduct ongoing research into each of our key international markets to provide clients with the most pertinent and useful information for strategic decision making.