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Empowering Aviation, Tourism & Retail Businesses to Succeed with their Asian Markets

about us.

TravConsult’s concept to empower businesses in aviation, tourism and retail to succeed with Asia, was created over red wine in 1993 & formally launched in 2002. Our passion is helping our Clients create unforgettable service experiences for their evolving, globe-trekking customers and guests from China, India, Indonesia, Japan, South Korea and Vietnam.

Our expertise lies in consultancy to the aviation, tourism & retail related industries. Our experience with Japan started in 1990 while living & working there. South Korea was only a skip across the ocean. China courses through Lilly’s genes & Trevor’s taste buds.

Our focus.

We specialise in Asian Market insights, strategic & practical solutions for Aviation, Tourism & Retail transformation. We transform teams, organisations & destinations & empower them to perform at their optimum.
Analysis

We meet with your key people from frontline to executive & conduct a needs analysis to fully understand your current situation, philosophy & business objectives with the Asian markets.

Strategy

We work with you to develop a detailed Strategy for your target Asian markets, that prioritizes and attracts business growth in line with your overall vision.


Design

We hand craft and design presentations, executive coaching, workshops and training programs that fit your brand and resonate with your people to touch the hearts of your Asian guests & customers.


Transformation

We facilitate the transformation of your teams – to cross cultures & develop an international mindset so they can proactively and confidently engage, look after and sell to your Asian guests & customers.

Pioneers with Asian Markets

Our team.

Trevor Lee and Lilly Choi-Lee, husband and wife team, are the founders of TravConsult. We have led cross-culturally diverse teams in Indonesia, Japan and Australia that integrate customer service and guest experience, cross-cultural development and corporate management. Our tourism research and business projects have taken us to China, Macau, Hong Kong, Singapore, India, Indonesia, Japan and Korea, as well as Austria, Switzerland, France, Germany, England, Israel and New Zealand. We are inspired to inspire!

Trevor Lee

Managing Director

Lilly Choi-Lee

General Manager

Let’s connect…

Make Strategic Decisions with Up-to-date Market Intelligence

Latest Insights on our Asian Markets.

Keeping up to speed with the evolving traveller markets from China, India, Indonesia, Japan & South Korea can be a full-time job in itself. To help with this situation, we have utilized the on-line platform of "scoop.It!" to personally curate for you relevant and up-to-date articles pertinent to these markets.

China is constantly evolving, socially, economically, environmentally and politically.   What are the latest Chinese traveller trends?  Click below to learn more.

India’s economy is growing faster than any other nation globally.  As more and more Indians explore the world as outbound travellers, click below to learn what is happening with this dynamic tourism market!

As the Japanese economy slowly recovers, outbound travellers from Japan are steadily increasing.  Click below to better understand the new Japanese consumer and traveller.

With just over 50% of its population enjoying outbound travel, South Korea remains a market that you cannot afford to dismiss as part of your Asian market strategy.

We also have the newest Kid on the TravConsult Block – the Vietnamese globetrotter!

Indonesia is the quiet achiever and savvy businesses are discovering opportunities as the Millennials and middle class make their voices heard.  Click below to discover what’s happening in the aviation, retail and tourism space.

Testimonials.

What some of our clients say about us...

The team at TravConsult have been a great supporter of Melbourne Airport over the last 6 years as we have developed & implemented our Chinese Customer Experience Strategies “China Ready” and “China Friendly”, as well as our Indian Passenger Experience Strategy.   Trevor & Lilly’s expertise in these key markets have ensured that we continue to be well positioned to take advantage of growth opportunities through improved service ratings from both Chinese & Indian passengers.

Simon Gandy

Former Executive Aeronautical Melbourne Airport & Current Executive VP & COO JFK Airport New York

Hilton Cairns commenced its first training workshop with Travconsult in 2002 and has partnered with Travconsult ever since on multiple service and guest experience enhancement trainings, tailored for the Japanese and Chinese markets.  It is testament to Travconsult’s thorough understanding of these markets, which they continually refresh their knowledge, their ability to take a collaborative approach in developing gap analysis, and then delivering highly engaging and meaningful training, which has ensured we continue to partner with them.  As a result of these trainings, we see team members demonstrate enhanced cultural understanding, confidence and most of all an ability to exceed the expectations of our guests… (Read more)

Scott Wilson

Cluster General Manager Hilton Cairns and Double Tree by Hilton Cairns

Get in Touch.

TravConsult