India’s economy is growing faster than any other nation globally. As more and more Indians explore the world as outbound travellers, click below to learn what is happening with this dynamic tourism market!
Empowering Aviation, Tourism & Retail Businesses to Succeed with their Asian Markets
about us.
TravConsult was born from a bold idea (and a few glasses of red wine) in 1993 and officially launched in 2002. Our mission? To empower businesses in aviation, tourism, and retail to truly connect with Asia’s ever-evolving, globe-trotting travellers. We’re passionate about transforming service experiences into something unforgettable for visitors from China, India, Indonesia, Japan, South Korea, and Vietnam.
With decades of hands-on expertise, we don’t just consult—we immerse. Our journey with Japan began in 1990 while living and working there, and South Korea was just a heartbeat away. China? It’s in Lilly’s DNA and Trevor’s taste buds. We live and breathe the cultures we help you engage with, so you can welcome your guests with authenticity, confidence, and impact.
Our focus.
We specialize in Asian Market insights, strategic & practical solutions for Aviation, Tourism & Retail transformation. We transform teams, organisations & destinations & empower them to perform at their optimum.
Analysis
We meet with your key people from frontline to executive & conduct a needs analysis to fully understand your current situation, philosophy & business objectives with the Asian markets.
Strategy
We work with you to develop a detailed Strategy for your target Asian markets, that prioritizes and attracts business growth in line with your overall vision.
Design
We hand craft and design presentations, executive coaching, workshops and training programs that fit your brand and resonate with your people to touch the hearts of your Asian guests & customers.
Transformation
We facilitate the transformation of your teams – to cross cultures & develop an international mindset so they can proactively and confidently engage, look after and sell to your Asian guests & customers.
Pioneers with Asian Markets
Our team.
Trevor Lee and Lilly Choi-Lee, the dynamic husband-and-wife duo behind TravConsult, bring a wealth of global expertise in customer experience, cross-cultural engagement, and corporate leadership. Having led diverse teams across Indonesia, Japan, and Australia, we specialize in seamlessly integrating world-class service with cultural intelligence. Our tourism research and business ventures have taken us across Asia and beyond—from China, Japan, and India to Europe, the Middle East, and New Zealand—always driven by a passion for innovation and excellence. At TravConsult, we don’t just adapt to change; we lead it. We are inspired to inspire!
Trevor Lee
Managing Director
Lilly Choi-Lee
General Manager
Let’s connect…
The TravConsult Experience.
Insights that Inspire; Results that Deliver
Testimonials.
What some of our clients say about us...
The team at TravConsult have been a great supporter of Melbourne Airport over the last 6 years as we have developed & implemented our Chinese Customer Experience Strategies “China Ready” and “China Friendly”, as well as our Indian Passenger Experience Strategy. Trevor & Lilly’s expertise in these key markets have ensured that we continue to be well positioned to take advantage of growth opportunities through improved service ratings from both Chinese & Indian passengers.
Simon Gandy
Former Executive Aeronautical Melbourne Airport & Current Executive VP & COO JFK Airport New York
Hilton Cairns commenced its first training workshop with Travconsult in 2002 and has partnered with Travconsult ever since on multiple service and guest experience enhancement trainings, tailored for the Japanese and Chinese markets. It is testament to Travconsult’s thorough understanding of these markets, which they continually refresh their knowledge, their ability to take a collaborative approach in developing gap analysis, and then delivering highly engaging and meaningful training, which has ensured we continue to partner with them. As a result of these trainings, we see team members demonstrate enhanced cultural understanding, confidence and most of all an ability to exceed the expectations of our guests… (Read more)
Scott Wilson
Cluster General Manager Hilton Cairns and Double Tree by Hilton Cairns
Make Strategic Decisions with Up-to-date Market Intelligence
Latest Insights on our Asian Markets.
Keeping up to speed with the evolving traveller markets from China, India, Indonesia, Japan & South Korea can be a full-time job in itself. To help with this situation, we have utilized the on-line platform of "scoop.It!" to personally curate for you relevant and up-to-date articles pertinent to these markets.
China is constantly evolving, socially, economically, environmentally and politically. What are the latest Chinese traveller trends? Click below to learn more.
As the Japanese economy slowly recovers, outbound travellers from Japan are steadily increasing. Click below to better understand the new Japanese consumer and traveller.
With just over 50% of its population enjoying outbound travel, South Korea remains a market that you cannot afford to dismiss as part of your Asian market strategy.
We also have the newest Kid on the TravConsult Block – the Vietnamese globetrotter!
Indonesia is the quiet achiever and savvy businesses are discovering opportunities as the Millennials and middle class make their voices heard. Click below to discover what’s happening in the aviation, retail and tourism space.
