Insights & Perspectives.
Strategic observations, published articles and practical intelligence on the evolving Asian traveller
What Today's Asia Travellers Are Really Telling Us
Published in TRBusiness Asia-Pacific 2026
A timely look at how traveller priorities across Asia are shifting and why airports, brands, destinations and retailers need to understand behaviour, context and culture before chasing conversion.
Cultural Intelligence: the Last Frontier of Commercial Growth
Interview by Global Travel Retail Magazine 2026
Trevor Lee and Lilly Choi-Lee discuss how cultural intelligence can drive stronger conversion, higher spend and improved customer experiences across airports, travel retail and hospitality.
Latest insights
A curated library of external media articles, TravConsult commentary and short executive observations.
DFNI
MOODIE DAVITT REPORT
INDUSTRY COMMENTARY
The New Indian Traveller
Why India’s outbound traveller is moving from transaction to meaning and what this means commercially.
Fresh Insight into the Chinese Shopper mindset
Why remarkable design, emotional resonance and elevatd dining concepts iare influencing Chinese traveller decisions.
Culture Before Conversion
Frontline teams need practical cultural confidence, not generic awareness, to convert today’s Asian guests.
Voices behind the insights
Trevor Lee
Managing Director & Co-Founder. Strategic insights for aviation, tourism, retail and destination leaders.
Lilly Choi-Lee
Executive General Manager & Co-Founder. Deep cross-cultural expertise across China, India, South Korea, Japan, and wider Asia.
Looking for deeper market & behavioural insight?
TravConsult delivers advisory, workshops, research and online learning to help teams connect with Asian travellers more confidently and commercially.